/* ============================================================
   SYMBIOTIQ — Blog
   Hoja compartida por /blog y todos los artículos.
   Misma paleta y tipografía que index.html.
   ============================================================ */

:root{
  --bg-deep:#000107;
  --bg-dark:#0f0123;
  --orange:#ff692f;
  --orange-warm:#ffa426;
  --purple:#8207ea;
  --cyan:#15baff;
  --white:#ffffff;
  --text:#ececf2;
  --text-muted:#9a99ab;
  --text-dim:rgba(255,255,255,.38);
  --line:rgba(255,255,255,.08);
  --line-soft:rgba(255,255,255,.05);
  --surface:rgba(255,255,255,.03);
  --font-display:'Plus Jakarta Sans',sans-serif;
  --font-body:'DM Sans',sans-serif;
  --ease:cubic-bezier(.22,1,.36,1);
  --header-h:64px;
  --radius:14px;
  --pill:999px;
  --wrap:1160px;
  --read:720px;
}

*,*::before,*::after{margin:0;padding:0;box-sizing:border-box}

html{
  scroll-behavior:smooth;
  scroll-padding-top:calc(var(--header-h) + 28px);
  -webkit-text-size-adjust:100%;
}

body{
  background:var(--bg-deep);
  background-image:radial-gradient(ellipse 90% 45% at 50% -8%, var(--bg-dark) 0%, transparent 72%);
  color:var(--text);
  font-family:var(--font-body);
  font-weight:300;
  line-height:1.7;
  overflow-x:hidden;
  -webkit-font-smoothing:antialiased;
  min-height:100vh;
}

img{max-width:100%;display:block;height:auto}
a{color:inherit}
::selection{background:var(--orange);color:#fff}
:focus-visible{outline:2px solid var(--cyan);outline-offset:3px;border-radius:4px}

@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{animation-duration:.01ms!important;animation-iteration-count:1!important;transition-duration:.01ms!important}
}

/* ── Grano de película, igual que el sitio ──────────────── */
.grain{
  position:fixed;inset:-50%;width:200%;height:200%;
  pointer-events:none;z-index:80;opacity:.05;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='240' height='240'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}

/* ── Salta al contenido (accesibilidad) ─────────────────── */
.skip{
  position:absolute;left:-9999px;top:0;z-index:999;
  background:var(--orange);color:#fff;padding:12px 20px;
  border-radius:0 0 var(--radius) 0;font-weight:500;text-decoration:none;
}
.skip:focus{left:0}

/* El nav vive en assets/nav.css, compartido con todo el sitio. */

/* ── Orbes decorativos de marca ─────────────────────────── */
.orb{position:absolute;border-radius:50%;pointer-events:none;filter:blur(1px);opacity:.5}
.orb.o-orange{background:radial-gradient(circle at 32% 28%,#ffd08a 0%,var(--orange-warm) 30%,var(--orange) 62%,#c2431a 100%)}
.orb.o-purple{background:radial-gradient(circle at 32% 28%,#c98bff 0%,#9a3bf2 34%,var(--purple) 62%,#3d0273 100%)}
.orb.o-cyan{background:radial-gradient(circle at 32% 28%,#9fe4ff 0%,#3fc6ff 34%,var(--cyan) 60%,#045d94 100%)}

/* ── Blobs vivos: mismo lenguaje que index.html, sin parallax de
   scroll (estas páginas no tienen el IIFE de la home). El <img>
   respira solo con blobVivo. Solo sobre fondo oscuro. ────────── */
.blobs{position:absolute;inset:0;overflow:hidden;pointer-events:none;z-index:0}
.blob{position:absolute;display:block;will-change:transform}
.blob img{width:100%;height:auto;animation:blobVivo var(--t,16s) ease-in-out var(--d,0s) infinite}
@keyframes blobVivo{
  0%,100%{transform:translate3d(0,0,0) rotate(0) scale(1)}
  30%{transform:translate3d(14px,-20px,0) rotate(5deg) scale(1.04)}
  65%{transform:translate3d(-10px,-6px,0) rotate(-4deg) scale(.97)}
}
.bl-h1{width:170px;left:-56px;top:6%;rotate:-16deg;--t:16s}
.bl-h2{width:130px;right:3%;bottom:-8%;rotate:18deg;scale:-1 1;--t:14s;--d:-5s}
.bl-h1r{width:170px;right:-56px;top:6%;rotate:16deg;scale:-1 1;--t:16s}
.bl-h2r{width:130px;left:3%;bottom:-8%;rotate:-18deg;--t:14s;--d:-5s}
.bl-c1{width:160px;right:-44px;bottom:-16%;rotate:-20deg;--t:18s;--d:-3s}
.bl-c1r{width:160px;left:-44px;bottom:-16%;rotate:20deg;scale:-1 1;--t:18s;--d:-3s}
@media (max-width:768px){
  .bl-h2,.bl-h2r{display:none}
  .bl-h1,.bl-h1r{width:90px;top:32%}
  .bl-h1{left:-42px}
  .bl-h1r{right:-42px}
  .bl-c1{width:110px;right:-34px;bottom:-8%}
  .bl-c1r{width:110px;left:-34px;bottom:-8%}
}

/* ── Hero de página ─────────────────────────────────────── */
.page-hero{
  position:relative;overflow:hidden;
  padding:calc(var(--header-h) + 84px) 0 56px;
}
.page-hero-inner{
  max-width:var(--wrap);margin:0 auto;position:relative;z-index:2;
  padding:0 clamp(1.25rem,6vw,3rem);
}
.page-hero .orb-1{width:230px;height:230px;top:-120px;right:9%;opacity:.18}
.page-hero .orb-2{width:110px;height:110px;top:210px;right:16%;opacity:.13}

.kicker{
  display:inline-flex;align-items:center;gap:8px;
  font-size:.74rem;font-weight:500;letter-spacing:.09em;text-transform:uppercase;
  color:var(--cyan);
  background:rgba(21,186,255,.09);
  border:1px solid rgba(21,186,255,.26);
  border-radius:var(--pill);padding:6px 14px;margin-bottom:22px;
}

.page-title{
  font-family:var(--font-display);font-weight:800;
  font-size:clamp(2.1rem,6vw,3.9rem);
  line-height:1.04;letter-spacing:-.03em;color:#fff;
  max-width:16ch;
}
.page-title em{font-style:normal;background:linear-gradient(100deg,var(--orange),var(--orange-warm));-webkit-background-clip:text;background-clip:text;color:transparent}
.page-lede{
  margin-top:20px;max-width:56ch;
  font-size:clamp(1rem,2.2vw,1.14rem);color:var(--text-muted);line-height:1.75;
}

/* ── Filtros por tema ───────────────────────────────────── */
.topics{
  max-width:var(--wrap);margin:0 auto;
  padding:0 clamp(1.25rem,6vw,3rem);
  display:flex;flex-wrap:wrap;gap:8px;
  margin-bottom:44px;
}
.topic{
  font-size:.82rem;font-weight:400;color:var(--text-muted);
  background:var(--surface);border:1px solid var(--line);
  border-radius:var(--pill);padding:8px 16px;cursor:pointer;
  font-family:var(--font-body);
  transition:color .2s,border-color .2s,background .2s;
}
.topic:hover{color:#fff;border-color:rgba(255,255,255,.22)}
.topic[aria-pressed="true"]{
  color:#fff;background:rgba(255,105,47,.13);border-color:rgba(255,105,47,.45);
}

/* ── Rejilla de artículos ───────────────────────────────── */
.posts{
  max-width:var(--wrap);margin:0 auto;
  padding:0 clamp(1.25rem,6vw,3rem) 40px;
  display:grid;grid-template-columns:repeat(auto-fill,minmax(320px,1fr));
  gap:22px;
}
.post-card{
  display:flex;flex-direction:column;
  background:var(--surface);
  border:1px solid var(--line);
  border-radius:var(--radius);
  padding:26px 26px 22px;
  text-decoration:none;
  position:relative;overflow:hidden;
  transition:transform .35s var(--ease),border-color .3s,background .3s;
}
.post-card::after{
  content:'';position:absolute;inset:0;pointer-events:none;
  background:radial-gradient(120% 90% at 100% 0%,rgba(255,105,47,.10),transparent 62%);
  opacity:0;transition:opacity .35s;
}
.post-card:hover{transform:translateY(-4px);border-color:rgba(255,255,255,.2);background:rgba(255,255,255,.05)}
.post-card:hover::after{opacity:1}
.post-card.is-hidden{display:none}

.post-meta{
  display:flex;align-items:center;gap:10px;flex-wrap:wrap;
  font-size:.74rem;letter-spacing:.05em;text-transform:uppercase;
  color:var(--text-dim);margin-bottom:16px;
}
.post-tag{
  color:var(--cyan);border:1px solid rgba(21,186,255,.28);
  background:rgba(21,186,255,.08);
  border-radius:var(--pill);padding:4px 11px;letter-spacing:.06em;
}
.post-tag.t-orange{color:var(--orange);border-color:rgba(255,105,47,.3);background:rgba(255,105,47,.08)}
.post-tag.t-purple{color:#c08bff;border-color:rgba(130,7,234,.4);background:rgba(130,7,234,.14)}
.post-tag.t-warm{color:#ffa426;border-color:rgba(255,164,38,.34);background:rgba(255,164,38,.1)}

.post-card h2,.post-card h3{
  font-family:var(--font-display);font-weight:700;
  font-size:1.24rem;line-height:1.28;letter-spacing:-.015em;color:#fff;
  margin-bottom:12px;
}
.post-card p{font-size:.92rem;color:var(--text-muted);line-height:1.7;flex-grow:1}
.post-more{
  margin-top:20px;font-size:.85rem;font-weight:500;color:var(--orange);
  display:inline-flex;align-items:center;gap:7px;
  transition:gap .25s var(--ease);
}
.post-card:hover .post-more{gap:12px}

/* tarjeta destacada: ancho completo arriba, el resto en pares */
@media (min-width:900px){
  .posts{grid-template-columns:repeat(2,minmax(0,1fr))}
  .post-card.featured{grid-column:1/-1;padding:36px 38px 32px}
  .post-card.featured h2{font-size:1.85rem;max-width:24ch}
  .post-card.featured p{font-size:1rem;max-width:62ch}
}

.empty-state{
  grid-column:1/-1;text-align:center;color:var(--text-muted);
  padding:48px 0;font-size:.95rem;
}

/* ── Artículo ───────────────────────────────────────────── */
.article-hero{
  position:relative;overflow:hidden;
  padding:calc(var(--header-h) + 72px) 0 0;
}
.article-hero-inner{
  max-width:var(--read);margin:0 auto;position:relative;z-index:2;
  padding:0 clamp(1.25rem,6vw,3rem);
}
.article-hero .orb-1{width:210px;height:210px;top:-100px;right:8%;opacity:.18}

.breadcrumb{
  display:flex;align-items:center;gap:8px;flex-wrap:wrap;
  font-size:.8rem;color:var(--text-dim);margin-bottom:22px;
}
.breadcrumb a{text-decoration:none;color:var(--text-muted);transition:color .2s}
.breadcrumb a:hover{color:#fff}
.breadcrumb span[aria-current]{color:var(--text-dim)}
.breadcrumb .sep{color:rgba(255,255,255,.2)}

.article-title{
  font-family:var(--font-display);font-weight:800;
  font-size:clamp(1.85rem,4.6vw,3rem);
  line-height:1.1;letter-spacing:-.03em;color:#fff;margin-bottom:20px;
}
.article-lede{
  font-size:clamp(1.02rem,2.2vw,1.18rem);
  color:var(--text-muted);line-height:1.75;margin-bottom:28px;
}
.article-meta{
  display:flex;align-items:center;gap:14px;flex-wrap:wrap;
  padding:18px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);
  font-size:.82rem;color:var(--text-dim);
}
.article-meta .author{display:flex;align-items:center;gap:10px;color:var(--text-muted)}
.article-meta .author a{
  color:var(--text-muted);text-decoration:none;
  border-bottom:1px solid rgba(255,255,255,.18);transition:color .2s,border-color .2s;
}
.article-meta .author a:hover{color:#fff;border-bottom-color:rgba(255,255,255,.45)}
.article-meta .actualizado{color:var(--cyan);opacity:.85}
.author-orb{
  width:30px;height:30px;border-radius:50%;flex-shrink:0;
  background:radial-gradient(circle at 32% 28%,#ffd08a 0%,var(--orange-warm) 30%,var(--orange) 62%,#c2431a 100%);
}

/* ── Cuerpo del artículo ────────────────────────────────── */
.article-body{
  max-width:var(--read);margin:0 auto;
  padding:44px clamp(1.25rem,6vw,3rem) 72px;
  font-size:1.02rem;line-height:1.85;color:#d7d6e0;
}
.article-body > * + *{margin-top:1.15em}

.article-body h2{
  font-family:var(--font-display);font-weight:700;
  font-size:clamp(1.35rem,3vw,1.7rem);line-height:1.28;letter-spacing:-.02em;
  color:#fff;margin-top:2.4em;margin-bottom:.15em;
  scroll-margin-top:calc(var(--header-h) + 24px);
}
.article-body h3{
  font-family:var(--font-display);font-weight:700;
  font-size:1.1rem;line-height:1.35;color:#fff;
  margin-top:1.9em;margin-bottom:.1em;
  scroll-margin-top:calc(var(--header-h) + 24px);
}
.article-body p{color:#cfced9}
.article-body strong{color:#fff;font-weight:500}
.article-body em{color:var(--orange-warm);font-style:normal;font-weight:400}
.article-body a:not(.cta-btn){
  color:var(--cyan);text-decoration:none;
  border-bottom:1px solid rgba(21,186,255,.35);
  transition:border-color .2s,color .2s;
}
.article-body a:not(.cta-btn):hover{color:#7ad6ff;border-bottom-color:var(--cyan)}

.article-body ul,.article-body ol{padding-left:0;list-style:none}
.article-body li{position:relative;padding-left:26px;margin-top:.6em;color:#cfced9}
.article-body ul > li::before{
  content:'';position:absolute;left:4px;top:.72em;
  width:7px;height:7px;border-radius:50%;
  background:linear-gradient(120deg,var(--orange),var(--orange-warm));
}
.article-body ol{counter-reset:li}
.article-body ol > li{counter-increment:li}
.article-body ol > li::before{
  content:counter(li);position:absolute;left:0;top:0;
  font-family:var(--font-display);font-weight:700;font-size:.78rem;
  color:var(--cyan);line-height:1.9;
}

.article-body blockquote{
  border-left:2px solid var(--orange);
  padding:4px 0 4px 22px;margin-top:1.8em;margin-bottom:1.8em;
  font-size:1.08rem;color:#e6e5ee;line-height:1.7;
}

/* Recuadro de nota / dato */
.callout{
  background:var(--surface);border:1px solid var(--line);
  border-radius:var(--radius);padding:22px 24px;
  margin-top:1.9em;margin-bottom:1.9em;
  font-size:.95rem;color:var(--text-muted);
}
.callout strong{display:block;color:#fff;font-family:var(--font-display);font-weight:700;font-size:.92rem;margin-bottom:8px}
.callout.tip{border-color:rgba(255,105,47,.28);background:rgba(255,105,47,.06)}
.callout.tip strong{color:var(--orange)}
.callout.data{border-color:rgba(21,186,255,.26);background:rgba(21,186,255,.06)}
.callout.data strong{color:var(--cyan)}

/* Tablas (precios, comparativas) */
.table-wrap{overflow-x:auto;margin-top:1.9em;margin-bottom:1.9em;border:1px solid var(--line);border-radius:var(--radius)}
.article-body table{border-collapse:collapse;width:100%;min-width:520px;font-size:.9rem}
.article-body th,.article-body td{padding:14px 18px;text-align:left;border-bottom:1px solid var(--line-soft)}
.article-body th{
  font-family:var(--font-display);font-weight:700;font-size:.76rem;
  letter-spacing:.06em;text-transform:uppercase;color:var(--text-muted);
  background:rgba(255,255,255,.03);
}
.article-body tbody tr:last-child td{border-bottom:none}
.article-body td strong{color:#fff}

/* Índice del artículo */
.toc{
  background:var(--surface);border:1px solid var(--line);
  border-radius:var(--radius);padding:24px 26px;margin-top:2em;margin-bottom:2.4em;
}
.toc p.toc-label{
  font-family:var(--font-display);font-weight:700;font-size:.7rem;
  letter-spacing:.1em;text-transform:uppercase;color:var(--text-muted);
  margin-bottom:14px;
}
.toc ol{counter-reset:toc;list-style:none;padding:0}
.toc li{counter-increment:toc;padding-left:26px;position:relative;margin-top:9px}
.toc li::before{
  content:counter(toc);position:absolute;left:0;top:0;
  font-family:var(--font-display);font-weight:700;font-size:.74rem;color:var(--cyan);line-height:1.75;
}
.toc a{font-size:.92rem;color:var(--text-muted);text-decoration:none;border:none!important;transition:color .2s}
.toc a:hover{color:#fff}

/* ── Firma del autor al cerrar el artículo ──────────────── */
.article-author{
  max-width:var(--read);margin:0 auto 64px;
  padding:26px clamp(1.25rem,6vw,3rem);
  display:flex;gap:20px;align-items:flex-start;
}
.article-author .aa-orb{
  width:58px;height:58px;border-radius:50%;flex-shrink:0;margin-top:2px;
  background:radial-gradient(circle at 32% 28%,#ffd08a 0%,var(--orange-warm) 30%,var(--orange) 62%,#c2431a 100%);
}
.aa-cuerpo{min-width:0}
.aa-name{
  font-family:var(--font-display);font-weight:700;font-size:1.02rem;color:#fff;
  letter-spacing:-.01em;
}
.aa-role{font-size:.82rem;color:var(--orange);margin-top:2px}
.aa-bio{font-size:.92rem;color:var(--text-muted);line-height:1.75;margin-top:10px;max-width:52ch}
.aa-links{display:flex;gap:18px;flex-wrap:wrap;margin-top:12px;font-size:.86rem}
.aa-links a{
  color:var(--cyan);text-decoration:none;
  border-bottom:1px solid rgba(21,186,255,.32);transition:border-color .2s,color .2s;
}
.aa-links a:hover{color:#fff;border-bottom-color:rgba(255,255,255,.5)}

/* CTA al final del artículo */
.article-cta{
  max-width:var(--read);margin:0 auto 72px;
  padding:0 clamp(1.25rem,6vw,3rem);
}
.article-cta-box{
  position:relative;overflow:hidden;
  border:1px solid var(--line);border-radius:20px;
  background:linear-gradient(140deg,rgba(255,105,47,.10),rgba(130,7,234,.10) 60%,rgba(21,186,255,.08));
  padding:40px clamp(24px,5vw,44px);
}
.article-cta-box .orb-1{width:190px;height:190px;bottom:-80px;right:-40px;opacity:.28}
.article-cta-box h2{
  font-family:var(--font-display);font-weight:800;
  font-size:clamp(1.4rem,3.4vw,1.95rem);line-height:1.16;letter-spacing:-.025em;
  color:#fff;margin-bottom:14px;max-width:18ch;position:relative;z-index:2;
}
.article-cta-box p{color:var(--text-muted);max-width:46ch;margin-bottom:26px;position:relative;z-index:2;font-size:.98rem}
.cta-row{display:flex;gap:12px;flex-wrap:wrap;position:relative;z-index:2}
.cta-btn{
  font-family:var(--font-display);font-weight:700;font-size:.9rem;
  text-decoration:none;padding:13px 26px;border-radius:var(--pill);
  display:inline-flex;align-items:center;gap:8px;
  transition:transform .25s var(--ease),box-shadow .25s var(--ease),background .25s,border-color .25s;
  border:1px solid transparent;
}
.cta-btn.primary{color:#fff;background:linear-gradient(120deg,var(--orange),var(--orange-warm))}
.cta-btn.primary:hover{transform:translateY(-2px);box-shadow:0 10px 28px rgba(255,105,47,.38)}
.cta-btn.ghost{color:#fff;border-color:rgba(255,255,255,.2);background:rgba(255,255,255,.04)}
.cta-btn.ghost:hover{border-color:rgba(255,255,255,.4);background:rgba(255,255,255,.09)}

/* Artículos relacionados */
.related{
  max-width:var(--read);margin:0 auto;
  padding:0 clamp(1.25rem,6vw,3rem) 80px;
}
.related h2{
  font-family:var(--font-display);font-weight:700;
  font-size:1.25rem;color:#fff;margin-bottom:22px;letter-spacing:-.01em;
}
.related-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:18px}

/* ── Footer ─────────────────────────────────────────────── */
.site-footer{
  border-top:1px solid var(--line);
  background:var(--bg-deep);
  padding:56px clamp(1.25rem,6vw,4rem) 36px;
}
.footer-inner{max-width:var(--wrap);margin:0 auto}
.footer-top{
  display:grid;grid-template-columns:2.2fr 1fr 1fr;gap:48px;margin-bottom:48px;
}
.footer-brand img{height:26px;width:auto;margin-bottom:16px}
.footer-brand p{color:rgba(255,255,255,.55);font-size:.88rem;line-height:1.7;max-width:300px}
.footer-col h3{
  font-family:var(--font-display);font-weight:700;font-size:.76rem;
  letter-spacing:.08em;text-transform:uppercase;color:rgba(255,255,255,.55);margin-bottom:18px;
}
.footer-col ul{list-style:none;display:flex;flex-direction:column;gap:10px}
.footer-col a{color:var(--text-dim);text-decoration:none;font-size:.88rem;transition:color .2s}
.footer-col a:hover{color:#fff}
.footer-bottom{
  display:flex;justify-content:space-between;align-items:center;gap:18px;flex-wrap:wrap;
  padding-top:26px;border-top:1px solid var(--line-soft);
  font-size:.8rem;color:rgba(255,255,255,.3);
}
.footer-bottom a{color:rgba(255,255,255,.3);text-decoration:none;transition:color .2s}
.footer-bottom a:hover{color:rgba(255,255,255,.6)}
.footer-bottom .sep{color:rgba(255,255,255,.15);margin:0 8px}

/* ── Barra de progreso de lectura ───────────────────────── */
.read-progress{
  position:fixed;top:0;left:0;height:2px;width:100%;
  transform:scaleX(0);transform-origin:0 50%;
  background:linear-gradient(90deg,var(--orange),var(--orange-warm),var(--cyan));
  z-index:600;pointer-events:none;
}

/* ── Responsive ─────────────────────────────────────────── */
@media (max-width:900px){
  .footer-top{grid-template-columns:1fr 1fr;gap:36px}
  .footer-brand{grid-column:1/-1}
}
@media (max-width:768px){
  .header-nav a:not(.btn-cta){display:none}
  .page-hero{padding-top:calc(var(--header-h) + 52px);padding-bottom:36px}
  .article-hero{padding-top:calc(var(--header-h) + 44px)}
  .posts{grid-template-columns:1fr}
  .article-body{font-size:1rem;padding-top:34px}
  .article-cta-box{padding:32px 24px}
  .article-author{gap:16px;margin-bottom:52px}
  .article-author .aa-orb{width:46px;height:46px}
  .cta-row{flex-direction:column;align-items:stretch}
  .cta-btn{justify-content:center}
}
@media (max-width:520px){
  .footer-top{grid-template-columns:1fr;gap:32px}
  .footer-bottom{flex-direction:column;align-items:flex-start;gap:12px}
  .header-logo img{height:26px}
}

/* ============================================================
   PÁGINAS DE SERVICIO (/servicios y las 4 páginas de servicio)
   Reutilizan header, hero, callouts, tablas, CTA y footer de arriba.
   ============================================================ */

/* acento por servicio: cada página define --v en su <body data-v="..."> */
body[data-v="marketing"]{--v:var(--orange);      --v-soft:rgba(255,105,47,.1);  --v-line:rgba(255,105,47,.32)}
body[data-v="diseno"]   {--v:var(--orange-warm); --v-soft:rgba(255,164,38,.1);  --v-line:rgba(255,164,38,.34)}
body[data-v="software"] {--v:var(--cyan);        --v-soft:rgba(21,186,255,.09); --v-line:rgba(21,186,255,.32)}
body[data-v="saas"]     {--v:#c08bff;            --v-soft:rgba(130,7,234,.14);  --v-line:rgba(130,7,234,.42)}
body[data-v="hub"]      {--v:var(--cyan);        --v-soft:rgba(21,186,255,.09); --v-line:rgba(21,186,255,.32)}

.kicker.v-tint{color:var(--v);background:var(--v-soft);border-color:var(--v-line)}
.page-title .v-em{
  font-style:normal;
  background:linear-gradient(100deg,var(--v),#fff 160%);
  -webkit-background-clip:text;background-clip:text;color:transparent;
}

/* franja de CTAs bajo el hero */
.hero-actions{display:flex;gap:12px;flex-wrap:wrap;margin-top:32px}

/* bloque de contenido ancho, para las páginas de servicio */
.section{max-width:var(--wrap);margin:0 auto;padding:0 clamp(1.25rem,6vw,3rem)}
.section + .section{margin-top:84px}
.section-head{max-width:60ch;margin-bottom:36px}
.section-head h2{
  font-family:var(--font-display);font-weight:800;
  font-size:clamp(1.5rem,3.4vw,2.3rem);line-height:1.14;letter-spacing:-.025em;
  color:#fff;margin-bottom:14px;
  scroll-margin-top:calc(var(--header-h) + 24px);
}
.section-head p{color:var(--text-muted);font-size:1rem;line-height:1.75}

/* rejilla de entregables */
.deliverables{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:18px}
.deliverable{
  background:var(--surface);border:1px solid var(--line);
  border-radius:var(--radius);padding:26px 26px 24px;
  transition:border-color .3s,background .3s;
}
.deliverable:hover{border-color:rgba(255,255,255,.18);background:rgba(255,255,255,.05)}
.deliverable h3{
  font-family:var(--font-display);font-weight:700;font-size:1.05rem;
  color:#fff;margin-bottom:10px;letter-spacing:-.01em;
}
.deliverable p{font-size:.92rem;color:var(--text-muted);line-height:1.7}
.deliverable .d-num{
  display:block;font-family:var(--font-display);font-weight:800;
  font-size:.72rem;letter-spacing:.12em;color:var(--v);margin-bottom:14px;
}

/* pasos del proceso */
.steps{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:22px;counter-reset:st}
.step{counter-increment:st;position:relative;padding-top:52px}
.step::before{
  content:counter(st,decimal-leading-zero);
  position:absolute;top:0;left:0;
  font-family:var(--font-display);font-weight:800;font-size:1.6rem;
  color:var(--v);opacity:.85;
}
.step h3{font-family:var(--font-display);font-weight:700;font-size:1rem;color:#fff;margin-bottom:8px}
.step p{font-size:.9rem;color:var(--text-muted);line-height:1.7}

/* caja de "para quién / precio" */
.fit-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.fit{
  border:1px solid var(--line);border-radius:var(--radius);
  padding:26px 28px;background:var(--surface);
}
.fit h3{
  font-family:var(--font-display);font-weight:700;font-size:.95rem;
  margin-bottom:16px;letter-spacing:.01em;
}
.fit.yes h3{color:var(--v)}
.fit.no h3{color:var(--text-muted)}
.fit ul{list-style:none;display:flex;flex-direction:column;gap:11px}
.fit li{position:relative;padding-left:24px;font-size:.92rem;color:var(--text-muted);line-height:1.65}
.fit.yes li::before{content:'';position:absolute;left:2px;top:.6em;width:7px;height:7px;border-radius:50%;background:var(--v)}
.fit.no li::before{content:'—';position:absolute;left:0;top:0;color:rgba(255,255,255,.22)}

/* FAQ visible (respalda el FAQPage del JSON-LD) */
.faq{display:flex;flex-direction:column;gap:2px}
.faq details{
  border:1px solid var(--line);border-radius:var(--radius);
  background:var(--surface);padding:0;overflow:hidden;
  transition:border-color .25s;
}
.faq details[open]{border-color:rgba(255,255,255,.18)}
.faq summary{
  cursor:pointer;list-style:none;padding:20px 24px;
  font-family:var(--font-display);font-weight:700;font-size:.98rem;color:#fff;
  display:flex;align-items:center;justify-content:space-between;gap:16px;
}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{
  content:'+';flex-shrink:0;font-weight:400;font-size:1.3rem;
  color:var(--v);line-height:1;transition:transform .25s var(--ease);
}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq .faq-a{padding:0 24px 22px;font-size:.94rem;color:var(--text-muted);line-height:1.8}
.faq .faq-a p + p{margin-top:.9em}
.faq .faq-a a{color:var(--cyan);text-decoration:none;border-bottom:1px solid rgba(21,186,255,.35)}

/* navegación entre servicios, al pie de cada página */
.siblings{display:grid;grid-template-columns:repeat(auto-fit,minmax(230px,1fr));gap:16px}
.sibling{
  display:block;text-decoration:none;
  border:1px solid var(--line);border-radius:var(--radius);
  padding:22px 24px;background:var(--surface);
  transition:transform .3s var(--ease),border-color .3s,background .3s;
}
.sibling:hover{transform:translateY(-3px);border-color:rgba(255,255,255,.2);background:rgba(255,255,255,.05)}
.sibling .sb-k{
  display:block;font-family:var(--font-display);font-weight:800;
  font-size:.68rem;letter-spacing:.12em;text-transform:uppercase;margin-bottom:10px;
}
.sibling[data-v="marketing"] .sb-k{color:var(--orange)}
.sibling[data-v="diseno"]    .sb-k{color:var(--orange-warm)}
.sibling[data-v="software"]  .sb-k{color:var(--cyan)}
.sibling[data-v="saas"]      .sb-k{color:#c08bff}
.sibling h3{font-family:var(--font-display);font-weight:700;font-size:1.02rem;color:#fff;margin-bottom:8px}
.sibling p{font-size:.88rem;color:var(--text-muted);line-height:1.65}

/* espaciado final antes del footer */
.page-tail{padding-bottom:88px}

@media (max-width:768px){
  .section + .section{margin-top:60px}
  .fit-grid{grid-template-columns:1fr}
  .hero-actions{flex-direction:column;align-items:stretch}
  .hero-actions .cta-btn{justify-content:center}
}

/* el recuadro de precio toma el acento de su servicio, no el cyan fijo */
.callout.v-accent{border-color:var(--v-line);background:var(--v-soft)}
.callout.v-accent strong{color:var(--v)}

/* ============================================================
   FIGURAS DEL BLOG — portadas y diagramas
   ============================================================ */
.article-cover{
  max-width:880px;margin:0 auto 8px;
  padding:0 clamp(1.25rem,6vw,3rem);
}
.article-cover img{
  width:100%;border-radius:var(--radius);
  aspect-ratio:1600/520;object-fit:cover;
}

figure.diagram{
  margin-top:2.2em;margin-bottom:2.2em;
  border:1px solid var(--line);border-radius:var(--radius);
  background:var(--surface);
  padding:26px 24px 18px;
}
figure.diagram svg{width:100%;height:auto;display:block;overflow:visible}
figure.diagram figcaption{
  margin-top:18px;padding-top:14px;
  border-top:1px solid var(--line-soft);
  font-size:.84rem;color:var(--text-dim);line-height:1.6;
}

/* tipografía dentro de los SVG */
.dg-title{font:700 13px var(--font-display);fill:#fff;letter-spacing:.01em}
.dg-label{font:500 12px var(--font-body);fill:#cfced9}
.dg-small{font:400 11px var(--font-body);fill:#9a99ab}
.dg-tiny{font:500 9.5px var(--font-body);fill:#7d7c8c;letter-spacing:.07em}
.dg-num{font:800 15px var(--font-display);fill:#fff}

/* el diagrama puede desbordar en móvil: se desplaza dentro de su caja */
@media (max-width:560px){
  figure.diagram{padding:20px 16px 14px;overflow-x:auto}
  figure.diagram svg{min-width:440px}
}

/* ============================================================
   ILUSTRACIONES DE MARCA — figuras hechas con el lenguaje de orbes
   ============================================================ */
.hero-split{
  display:grid;grid-template-columns:1.15fr .85fr;
  gap:48px;align-items:center;
}
.hero-art{position:relative}
.hero-art svg{width:100%;height:auto;display:block;overflow:visible}
/* respiración lenta, para que la figura no se sienta pegada */
@media (prefers-reduced-motion:no-preference){
  .hero-art svg{animation:flotar 9s ease-in-out infinite}
}
@keyframes flotar{
  0%,100%{transform:translateY(0)}
  50%{transform:translateY(-10px)}
}

/* ilustración suelta dentro de una sección */
.art-inline{max-width:340px;margin:0 auto}
.art-inline svg{width:100%;height:auto;display:block;overflow:visible}

@media (max-width:900px){
  .hero-split{grid-template-columns:1fr;gap:26px}
  .hero-art{max-width:380px;margin:0 auto}
}